![]() The scientific ideas of The Urantia Book are simply those held by the author and are typical of someone in his position in the early 1900s. Additionally, the scientific claims in the book do not reflect any kind of special wisdom removed from the time and place the book was written. The book also self-identifies followers as cult members, though that language is shied away from in modern years. What’s so bad about The Urantia Book?įor starters, the book claims to be a transmission of extraterrestrial wisdom which obscures the fact that it was written by a regular human person with fallible, dated ideas about science and philosophy, among other things. According to The Urantia Foundation’s website, Seigel discovered The Urantia Book the same year he founded Celestial Seasonings, during the summer of love. The foundation exists to publish The Urantia book and ensure the ideas in the book are spread. Since 1955, the book has been published by The Urantia Foundation, which lists Mo Seigel as it’s president. A mysterious 2,095 page book called The Urantia Book appeared in Chicago sometime between 1924-1955. In 2015, writer Megan Giller broke the story about a niche religious text Mo Seigal (and another early Celestial Seasonsings employee, John Hay) follows. After a corporate buy back, Seigel returned from retirement for over a decade to again lead the company. Mo Seigel went on to become the company’s president until a merger with Kraft. Celestial Seasonings attracts more than 100,000 visitors each year on their tea tour and the company’s HQ is considered one of the top free travel destinations in the U.S.Īccording to their website, the company was founded in 1969 by a group of hikers and featured herbs hand-picked by founder Mo Seigel in the Rocky Mountains. The iconic drink is packaged with a cute bedtime bear on the box and like all Celestial Seasonings’ tea, includes an “inspirational” message on the tea tag. Celestial Seasonings’ Sleepytime Tea is the #1 bestselling specialty tea of all time. Based in Boulder, CO they make every kind of herbal tea you can think of and rake in about $100 million each year. The campaign uses a low-fi, mixed media approach to stay true to the home-spun user-generated design fans have been using to make the bear come to life, while also giving him a cutting, observational wit, allowing him to comment on anything from probiotics to the existential realities of the postmodern human condition.By Chrissy Stockton Updated January 3, 2022Ĭelestial Seasonings is America’s #1 tea manufacturer. With this campaign, we’re focusing on Sleepytime Bear’s discovery of the modern world, while making it fun for people to rediscover internet culture through his eyes.” “By bringing him into this digital world, he can finally react, comment and engage with the fans that feel comforted and connected to his story, as well as discover new ones. “The Sleepytime Bear has already been the subject of countless memes and fanart,” said Pete Johnson, EVP, Executive Creative Director, Deutsch NY. While at, a launch video features the Sleepytime Bear singing “The Wake Up Song” and content featuring Sleepytime Bear's opinion on what he’s missed over the decades, from the 1970s to today. ![]() Through content across platforms including TikTok, YouTube, Facebook and Instagram, Sleepytime Bear will catch up on what he’s missed including popular trends like restocking and reaction videos, exercising at home, reality TV shows, astrology, fantasy sports leagues and TikTok dances. When the Sleepytime Bear Awakes.TikTok Awaits “It’s a clever campaign that not only allows the beloved Sleepytime bear to interact with fans, but also showcases the variety of existing and new Celestial Seasonings tea products that help make people’s lives a little bit better.” “As more and more young consumers turn to tea, this digital-forward campaign is the perfect way to introduce the growing number of younger consumers to the many benefits of our teas,” said Melinda Goldstein, chief marketing officer at Hain Celestial. Now, while maintaining his warm demeanor, he is discovering new channels to connect to real-time events, and engage with fans in ways he could have never imagined. To bring to life a more social mascot, Celestial Seasonings partnered with creative agency Deutsch NY to create a digital-first campaign that shows the Sleepytime Bear what he missed during his decades-long hibernation.Ĭreated in 1972, the beloved Sleepytime Bear has always served as a warm and welcoming symbol of peace, calm, nostalgia and self-care, with his stories beautifully built into the Sleepytime Tea’s packaging. Today, after five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new digital world.
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